AI & LLMs
July 7, 2025
ParallelML Cuts Drop-Offs by 70% After Soale’s UX Overhaul

A fresh UX audit and redesign helped this ML startup reduce onboarding drop-offs and increase user retention.

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Writer by Gary Neville
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Introduction

AI is becoming more powerful, more capable—and often, more complicated. As systems grow to support multi-agent workflows, chainable logic, and deep user customization, one of the biggest challenges is no longer just functionality—it's comprehensibility.

At Soale, we've spent the last year designing interfaces for cutting-edge AI tools: LLM-based assistants, model orchestration platforms, prompt-driven workflows, and more. The core question remains the same across them all:

How do you make complex AI interfaces feel effortless to use?

Here’s how we turn that chaos into clarity.

1. Start with the User, Not the Model

AI systems often begin with what the model can do. But great design starts with what the user needs to do. We define:

  • Primary goals (e.g., analyze data, generate content, route a task)
  • Contexts of use (first-time setup, daily workflow, troubleshooting)
  • User expectations (how much control they want, what they fear)

Only then do we map features—so we don’t overwhelm users with possibilities that aren’t relevant.

2. Information Architecture Is Everything

Unlike linear tools, AI interfaces often involve non-linear logic: branching outcomes, memory, tool-calling, feedback loops.

  • Progressive disclosure – hide complexity until it’s needed
  • Clear hierarchies – structure elements by relevance, not just function
  • Visual anchors – use cards, collapsible panels, and visual cues to orient the user

The result: interfaces that breathe, not suffocate.

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3. Context Is the Real UX

AI needs to explain itself. Users need to trust what they can’t fully see.

  • Prompt transparency – show users what’s being sent, and why
  • Source visibility – make it clear where data or decisions came from
  • Error states and fallbacks – not just “try again,” but why it failed and how to fix it

This kind of “explainable UX” builds understanding without condescension.

4. Designing Around Uncertainty

AI is probabilistic. It's not always right. So the interface needs to expect ambiguity and support resolution.

  • Inline user controls (edit, regenerate, fork)
  • Versioning and rollbacks
  • Smart defaults + override options

These patterns give users confidence without demanding technical expertise.

Final Thoughts

At Soale, we don’t just design for what AI is—we design for how people feel when using it.

Clarity doesn’t mean dumbing it down. It means crafting interfaces that make complexity approachable, confidence natural, and outcomes achievable. In the age of ever-evolving intelligence, thoughtful design is what keeps humans in the loop.

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